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Referrals & growth
How to Ask Clients for Google Reviews (Email Templates)
Most happy clients will leave a review if asked directly — almost none do it unprompted.
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Quick answer
Ask shortly after a good outcome, send a direct link to your Google review page, and keep the message to two or three lines. Don't offer payment or rewards for reviews. Track who you've asked so you don't miss clients or repeat requests too often.
Why do so few accounting clients leave reviews unprompted?
Clients rarely think to leave a review unless asked directly, even when they're genuinely happy with the service.
Leaving a review takes effort clients don't naturally make time for, however satisfied they are. A direct, well-timed ask with a clickable link removes almost all the friction — the biggest barrier isn't reluctance, it's simply that nobody asked.
The second problem is consistency: firms that do ask often only remember to do it occasionally, so months go by with no new reviews even though plenty of good work is happening.
Why not asking for reviews costs UK practices new enquiries
A prospective client searches for accountants in their area and filters by review count and rating before they even look at a website. A firm with three reviews from 2021 looks less credible than a newer competitor with twenty recent ones, even if the older firm is actually better.
I've seen this play out directly — a firm doing excellent work with loyal clients, but because nobody had ever formally asked for a review, their online presence looked stale. Meanwhile a newer, less experienced competitor asked every client and built a visibly stronger reputation within a year.
The clients were happy to leave reviews when finally asked — it just never occurred to anyone at the firm to build asking into the process.
- Client has a good experience
- No one asks for a review
- Client forgets
- Firm's review count stays flat
- Prospects choose a competitor with more recent reviews
- Leak: Firm loses enquiries it never sees
Signs you have this problem
- Your last Google review is more than six months old
- You've never sent a dedicated review request email
- You have fewer reviews than local competitors
- Nobody in the firm owns asking for reviews
- You ask inconsistently — sometimes, for some clients, with no schedule
How to ask clients for Google reviews: step by step
- 1
Get your direct review link
Generate a direct link to your Google Business Profile review page so clients don't have to search for you.
- 2
Pick the right moment
Ask shortly after a completed job or positive interaction, not during a stressful deadline period.
- 3
Keep the ask short
Two or three lines with the link is enough — long explanations reduce response rates.
- 4
Never offer an incentive
Paying for reviews or offering discounts in exchange breaches Google's policies and can get reviews removed.
- 5
Track who's been asked
Log the request against the client record so you don't ask the same client twice in quick succession or miss others entirely.
- 6
Follow up once if needed
A single light reminder a couple of weeks later is reasonable if there's been no response.
Google review request email
Send this a few days after completing a piece of work the client was happy with.
Copy and adapt
Subject: Quick favour, [Client name] Hi [Client name], Glad we got [specific piece of work] sorted for you. If you have two minutes, a quick Google review would really help other business owners find us — here's the link: [Review link] Thank you, it makes a real difference. [Your name]
Can Remindoo help me manage review requests?
Remindoo doesn't integrate with review platforms directly, but it gives you the tools to run a consistent review request process manually. Bulk emails, personalised with tokens, let you send review requests to a filtered list of clients who've recently had a service completed, rather than emailing everyone at once. Email templates save your review request wording so it's sent consistently by anyone on the team. Client notes let you record when a review request was sent and whether it converted, so you avoid asking the same client twice within a short period. Automated reminders can prompt your team to run a review request round after busy periods end. It's free CRM for accountants and bookkeepers — free for 60 days, then per-client pricing with unlimited users.
Bulk client emails and newsletters
Update your whole client base at once.
See featureEmail templates
Standard client messages ready to send.
See featureClient notes
Context the whole team can find.
See featureAutomated reminders
Timely prompts before work becomes urgent.
See featureTokens for emails and tasks
Merge client data into repeatable messages.
See featureWhat changes when you fix it?
| Area | Spreadsheets, inbox and memory | With Remindoo |
|---|---|---|
| Asking for reviews | Occasional, no schedule | Regular, triggered by completed work |
| Tracking requests | No record of who was asked | Logged against the client |
| Consistency | Different wording each time | Saved email template |
| Timing | Random or forgotten | Reminder prompts after busy periods |
| Review count | Stagnant | Steady stream from happy clients |
See it working with your own clients
A 30-minute walkthrough using your leads, services and deadlines.
What are the rules around asking for reviews?
You can ask any client for an honest review, but you must not pay for reviews, offer incentives, or ask only clients you expect to leave positive feedback while filtering out others.
- Never offer payment, discounts or gifts for a review
- Don't cherry-pick only your happiest clients and exclude everyone else systematically
- Don't write or edit a review on a client's behalf
- Respond professionally to any negative review rather than trying to get it removed
Should I ask for a review or a referral first?
They serve different purposes and can both be asked for, just not in the same message.
| Review | Referral | |
|---|---|---|
| Effort for client | Low | Medium |
| Effect | Builds public trust | Brings a direct new lead |
| Best timing | Right after good service | After a strong result or renewal |
“Automated reminders and task templates save countless hours each week.”
Frequently asked questions
Can I offer a discount for leaving a review?
No — offering incentives for reviews breaches most platforms' policies, including Google's, and can lead to reviews being removed or your profile being penalised.
When is the best time to ask for a review?
Shortly after a positive outcome, such as completing a return or resolving a query, when the client's experience is freshest and most positive.
How do I respond to a negative review?
Reply professionally and factually, take the detail offline where possible, and avoid getting defensive — prospective clients read how you handle criticism too.
Should every client be asked for a review?
Ask consistently rather than selectively; asking only clients you expect to be positive can look like manipulation if it becomes obvious.
Does Remindoo post reviews to Google automatically?
No, Remindoo has no review-platform integration — it helps you run the request process consistently, but the review itself is left directly on the platform by the client.
How many reviews should an accounting firm aim for?
There's no fixed target — aim to keep pace with, or ahead of, local competitors, and prioritise a steady trickle of recent reviews over a one-off push.
Ready to run a calmer practice?
See Remindoo with your own clients, or start free for 60 days with unlimited users.
Sources
Comparing options? Read our guide to crm for accountants.
Last updated: . General guidance, not regulatory advice.
Why a single client record matters
When client details, deadlines, documents and conversations are spread across inboxes and spreadsheets, time goes on searching instead of on client work.
One version of the truth
Everyone sees the same services, contacts, deadlines and notes for each client.
Accurate deadlines
Companies House sync brings in company details and filing dates, reducing manual errors.
Better client service
A full timeline means anyone can answer a client question with the history in front of them.
Secure document sharing
A client portal is safer than sending financial documents as email attachments.
Practical tips from UK practice
- Import companies from Companies House rather than typing details by hand.
- Record every service a client takes, so recurring work is created automatically.
- Add a short note after every important client call.
- Ask clients to upload documents through the portal rather than by email.
Related Remindoo features
Written and reviewed by Waqas Sagar ACA FCCA FMAAT, Chartered Accountant with 18+ years in practice. Founder and MD of Accotax, an ICAEW, ACCA and AAT regulated London practice that has served over 5,000 clients, and founder of Remindoo. Guidance is general; check current GOV.UK and professional body guidance for your firm.
What UK practices say about Remindoo
Read all reviews on Trustpilot“With Remindoo, everything from the first enquiry to onboarding and ongoing client management is tracked in one place… It saves us hours and gives me, as a practice owner, complete visibility of where the firm stands.”
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“During my trial, the team were absolutely amazing. They helped onboard my clients, set up my settings and made sure everything was ready for me to use… they made the whole process completely stress-free.”
“It brings client information, tasks, recurring deadlines, workflows and reminders together in one place, giving us much better visibility across the team.”
