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Proposals

Proposal Automation and Follow-up

ICAEW Technology AccreditationRated Excellent on Trustpilot

Most proposals are lost to silence, not to price. Remindoo's proposal automation rules make sure every sent proposal gets followed up and every signed one moves to onboarding.

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Built for UK accountants, bookkeepers and growing accountancy practices.

How it works

Many proposals are lost to silence rather than price. A client means to sign, gets busy and forgets. Remindoo's proposal automation makes sure every proposal is followed up. On the Automations Rules page, the Proposals tab lists rules as rows. Each row sets a proposal status or condition, a wait in hours or days, an action (Send Email or Change Status), an email template or new status, and who it is sent or assigned to. The sample rules show the pattern. A Declined proposal changes to Archived after a day. A Sent proposal gets a "Thank you for choosing ::Tenant Name::" email a day later. A Signed proposal triggers an "Information Request" email to start onboarding. A banner sets the logic: a rule runs when a proposal enters a status, once per entry, and only if it is still there when the wait ends. A chaser never reaches a client who has already signed. Build visually creates a rule on a canvas, for example: when a proposal becomes Sent, wait 3 days, send an email. Rules can be active or paused, which suits seasonal campaigns.

In this chapter

  1. Rules that run when a proposal changes status
  2. Build a chaser visually

01

Rules that run when a proposal changes status

Each rule runs when a proposal enters a status. After a wait in hours or days, Remindoo can send an email template to the people you choose or change the status. Examples: archive declined proposals after a day, send a follow-up email a day after a proposal is sent, and send an information request once it is signed. Rules can be active or paused.

Proposal automation rules.

What you can see

  • Module tabs: Leads 5, Proposals 3, Tasks 5, Clients 0, Services 0.
  • Columns: Proposal status / condition, After, Then do / action, Template / details, Send / assign to.
  • Declined → 1 day → Change Status → Archived.
  • Sent → 1 day → Send Email. Signed → 1 day → Send Email (Information Request).
  • Add Rule, Build visually, and "3 total rules, 0 active, 3 paused".

Why it matters: Follow-up and onboarding happen on time, every time.

02

Build a chaser visually

Use Build visually to connect a trigger, a wait and an action on a canvas, for example: when a proposal becomes Sent, wait three days, then send an email. Choose recipients such as the proposal's assignees, switch the rule on and save.

A visual proposal chaser.

What you can see

  • Build an automation canvas with the Proposals tab selected.
  • Flow: When a proposal becomes Sent → Wait 3 days → Send email → END.
  • Send email panel with a chosen template and "Who receives it".
  • Note that the template is read at send time, so edits fix waiting sends.
  • "1 rule ready", Active on save, Add to grid and Save 1 automation.

Why it matters: A proposal chaser is set up visually in minutes.

Frequently asked questions

Will automation email a proposal that has already been signed?

No. A rule only runs if the proposal is still in the trigger status when the wait ends.

Can I pause a rule?

Yes. Rules can be active or paused.

Can automation archive declined proposals?

Yes. Use Change Status to Archived after a wait you set.

Can a signed proposal trigger an onboarding email?

Yes. Create a rule on Signed with a Send Email action.

Continue the Proposals guide

PreviousTrack and Manage Every ProposalNextHow Accountants Create, Price and Chase Proposals
All proposal guidesCRM for accountants Proposals dashboard and reporting Leads guide

See proposals and engagement letters in Remindoo

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Why tracking leads and proposals matters

Every enquiry a practice fails to follow up is lost fee income. A clear pipeline shows which prospects need a reply, a proposal or a follow-up.

Faster replies

Prospects often contact more than one firm, so the firm that replies first and clearly has an advantage.

Consistent proposals

Templates and a services catalogue keep scope and pricing consistent whoever writes the proposal.

Signed terms from day one

E-signed engagement letters confirm scope and responsibilities before work begins.

No re-keying

Converting a won lead into a client keeps the details you already collected.

Practical tips from UK practice

  • Reply to every new enquiry within one working day.
  • Use lead statuses that match your real sales stages, and review them weekly.
  • Send the engagement letter with the proposal so the client signs once.
  • Record why lost leads were lost, to improve pricing and messaging.

Related Remindoo features

  • Leads →
  • Proposals →
  • Engagement letter software →
  • CRM for accountants →

Written and reviewed by Annie, Product Lead at Remindoo. Guidance is general; check current GOV.UK and professional body guidance for your firm.

What UK practices say about Remindoo

Read all reviews on Trustpilot
“With Remindoo, everything from the first enquiry to onboarding and ongoing client management is tracked in one place… It saves us hours and gives me, as a practice owner, complete visibility of where the firm stands.”
Shaz Israr
“The biggest benefit is having clients, tasks, deadlines, workflows, proposals and communication all organised in one place.”
Taxaccolega Chartered Accountants
“During my trial, the team were absolutely amazing. They helped onboard my clients, set up my settings and made sure everything was ready for me to use… they made the whole process completely stress-free.”
Afia Begum
“It brings client information, tasks, recurring deadlines, workflows and reminders together in one place, giving us much better visibility across the team.”
Premier Books Consultancy Ltd

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